Created by Jean-Marie Boursicot in the 80’s, The Night of the AdEaters® is an ALL NIGHT screening party of amazing, intriguing, shocking, and funny commercials, representing the #creativity, #passion and #trends in the world of advertising. In 38 years, The Night of the AdEaters has become the indispensable meeting place for lovers of advertising on all five continents. The event is dedicated to highlighting the best advertising from over 60 different countries on the big screen in a festive atmosphere.
The Night of the AdEaters®… at a Glance
The Night of the AdEaters® 2018, Dubai, is the first edition in the Middle East of an internationally acclaimed event, launched in France in 1981 and famous in more than 50 countries on five continents.
This “never-seen-before-in-Dubai” Screening Party, entirely dedicated to advertising, is a smart and mind-blowing combination of cinema, music, food, masterclasses, promotions, activations and networking, soon to be considered as the must-attend “Creative Summit” for both professional and non-professional Ad Lovers in Dubai, the UAE and… the Gulf Region.
The Night of the AdEaters® - 2018 Creative Community
A global phenomenon… finally in Dubai
For almost 40 years, The Night of the AdEaters® – a concept born in Paris and initiated by professional Ad Lovers – has been a success story, turning a casual event, gathering a bunch of “Happy Few” in a small Parisian theatre, into a global phenomenon moving hundreds of thousands of Ad-Ficionados from Mexico City, to Saint-Petersburg, Seoul, Budapest, or Tokyo (and soon… Dubai!).
A mind-blowing creative gathering of connoisseurs, The Night of the AdEaters® has become over the years a larger-than-life Screening Party entirely dedicated to Advertising, combining cinema, music, food, masterclasses, promotions, activations and networking. In 2018, The Night of the AdEaters® arrives in Dubai for its very first edition in the Middle East, adjusting the Winning Formula to a culturally eclectic and very demanding audience.
The unusual progressive approach and the way to showcase 500 of the most artistic, eye-catching, funny, exotic, cinematic Advertising masterpieces created by the world’s most inspired teams for an insider crowd of Ad Enthusiasts is meant to become in Dubai too – and the Middle East at large – a solid and sustainable success.