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About us 37^th edition

Created by Jean-Marie Boursicot in the 80’s, The Night of the AdEaters® is an ALL NIGHT screening party of amazing, intriguing, shocking, and funny commercials, representing the #creativity, #passion and #trends in the world of advertising. In 38 years, The Night of the AdEaters has become the indispensable meeting place for lovers of advertising on all five continents. The event is dedicated to highlighting the best advertising from over 60 different countries on the big screen in a festive atmosphere.

The Night of the AdEaters®… at a Glance

The Night of the AdEaters® 2019, Dubai, is the first edition in the Middle East of an internationally acclaimed event, launched in France in 1981 and famous in more than 50 countries on five continents.

This “never-seen-before-in-Dubai” Screening Party, entirely dedicated to advertising, is a smart and mind-blowing combination of cinema, music, food, masterclasses, promotions, activations and networking, soon to be considered as the must-attend “Creative Summit” for both professional and non-professional Ad Lovers in Dubai, the UAE and… the Gulf Region.

The Night of the AdEaters® - 2019 Creative Community

A global phenomenon… finally in Dubai

For almost 40 years, The Night of the AdEaters® – a concept born in Paris and initiated by professional Ad Lovers – has been a success story, turning a casual event, gathering a bunch of “Happy Few” in a small Parisian theatre, into a global phenomenon moving hundreds of thousands of Ad-Ficionados from Mexico City, to Saint-Petersburg, Seoul, Budapest, or Tokyo (and soon… Dubai!).

A mind-blowing creative gathering of connoisseurs, The Night of the AdEaters® has become over the years a larger-than-life Screening Party entirely dedicated to Advertising, combining cinema, music, food, masterclasses, promotions, activations and networking. In 2018, The Night of the AdEaters® arrives in Dubai for its very first edition in the Middle East, adjusting the Winning Formula to a culturally eclectic and very demanding audience.

The unusual progressive approach and the way to showcase 500 of the most artistic, eye-catching, funny, exotic, cinematic Advertising masterpieces created by the world’s most inspired teams for an insider crowd of Ad Enthusiasts is meant to become in Dubai too – and the Middle East at large – a solid and sustainable success.

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Program 37^th edition

22Mar Friday 19:00 - 03:30

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26Apr

MENA Emotional Awards – Soft Launch - Emirates Golf Club

Inspire & socialize!

19:00: Door opening
20:00: Opening & Greeting Speech
20:10: MENA Emotional Awards Showreel
20:15: First MENA Emotional Selection
20:55: Speeches, Official Start of the Voting
21:00: Second MENA Emotional Selection
21:50: "Night of the AdEaters Best of" Selection (A taste of the Main Event in October); 22:20 End of program

22Mar

The Night of The Adeaters - Emirates Golf Club

Inspire & socialize!

Afternoon

14:30: Gate opening
15:00: Opening Ceremony & Show
15:10: Workshops, Masterclasses and Panel Discussions, Job Fair, AR/VR, Startups(1)
16:00: First "Ad Masterpieces" Selection
16:45: "Five Seconds Youtube Contest" Award Ceremony
16:50: Workshops, Masterclasses and Panel Discussions, Job Fair, AR/VR, Startups(2)
17:30: Second "Ad Masterpieces" Selection
18:30: AdEaters Afternoon "MENA Success Stories" Closing Show

Night


19:30: Gate opening
20:00: Opening Ceremony & Show
20:10: First "Ad Masterpieces" Selection
21:45: "Cars in the Ads" Selection
22:10: Live Concert
22:40: Second "Ad Masterpieces" Selection
00:00: "MENA Emotinal Awards" Ceremony
00:20: "Luxury in the Ads" Selection
00:30: Third "Ad Masterpieces" Selection
03:30: Closing Show

And as love and humor should go hand in hand, this year yet again we guarantee you advertising pearls from about fifty countries.
These pearls are as funny as they are creative, as well as exotic and artistic; in short, as usual we’ve put together one really mind-bogglingly awesome show.

Choose your ticket!

We have a variety of options to suit your needs

Afternoon

"MENA Success stories"

22 March 2019
14:30 - 18:25

Bronze ticket

180 AED

Night of the AdEaters

22 March 2019
19:30 − 03:30

Silver ticket (Night standard)

250 AED

Gold ticket (Night & VIP)

300 AED

Afternoon & Night

22 March 2019
14:30 − 03:30

Platinum ticket

360 AED

Diamond ticket (VIP all access)

450 AED

Get up to 30% discount on your ticket!

You can sign up for an Early Bird Coupon and get up to 30% discount on your ticket!

Coming soon!

In the past 38 years the most important companies of 50 countries from 5 continents supported the event as sponsors and leading media companies offered ardent, generous media support.