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About us 37th edition
Created by Jean-Marie Boursicot in the 80’s, The Night of the AdEaters® is an ALL NIGHT screening party of amazing, intriguing, shocking, and funny commercials, representing the #creativity, #passion and #trends in the world of advertising. In 38 years, The Night of the AdEaters has become the indispensable meeting place for lovers of advertising on all five continents. The event is dedicated to highlighting the best advertising from over 60 different countries on the big screen in a festive atmosphere.
The Night of the AdEaters®… at a Glance
The Night of the AdEaters® 2018, Dubai, is the first edition in the Middle East of an internationally acclaimed event, launched in France in 1981 and famous in more than 50 countries on five continents.
This “never-seen-before-in-Dubai” Screening Party, entirely dedicated to advertising, is a smart and mind-blowing combination of cinema, music, food, masterclasses, promotions, activations and networking, soon to be considered as the must-attend “Creative Summit” for both professional and non-professional Ad Lovers in Dubai, the UAE and… the Gulf Region.
The Night of the AdEaters® - 2018 Creative Community
A global phenomenon… finally in Dubai
For almost 40 years, The Night of the AdEaters® – a concept born in Paris and initiated by professional Ad Lovers – has been a success story, turning a casual event, gathering a bunch of “Happy Few” in a small Parisian theatre, into a global phenomenon moving hundreds of thousands of Ad-Ficionados from Mexico City, to Saint-Petersburg, Seoul, Budapest, or Tokyo (and soon… Dubai!).
A mind-blowing creative gathering of connoisseurs, The Night of the AdEaters® has become over the years a larger-than-life Screening Party entirely dedicated to Advertising, combining cinema, music, food, masterclasses, promotions, activations and networking. In 2018, The Night of the AdEaters® arrives in Dubai for its very first edition in the Middle East, adjusting the Winning Formula to a culturally eclectic and very demanding audience.
The unusual progressive approach and the way to showcase 500 of the most artistic, eye-catching, funny, exotic, cinematic Advertising masterpieces created by the world’s most inspired teams for an insider crowd of Ad Enthusiasts is meant to become in Dubai too – and the Middle East at large – a solid and sustainable success.
Program 37th edition
Friday 19:00 - 03:30
26Apr
MENA Emotional Awards – Soft Launch - Emirates Golf Club
Inspire & socialize!
- 19:00
- Door opening
- 20:00
- Opening & Greeting Speech
- 20:10
- MENA Emotional Awards Showreel
- 20:15
- First MENA Emotional Selection
- 20:55
-
Speeches, Official Start of the Voting
- 21:00
- Second MENA Emotional Selection
- 21:50
-
"Night of the AdEaters Best of" Selection (A taste of the Main Event in October)
22:20 End of program
-
22Mar
The Night of The Adeaters - Emirates Golf Club
Inspire & socialize!
Afternoon
- 14:30
- Gate opening
- 15:00
- Opening Ceremony & Show
- 15:10
- Workshops, Masterclasses and Panel Discussions, Job Fair, AR/VR, Startups(1)
- 16:00
- First "Ad Masterpieces" Selection
- 16:45
- "Five Seconds Youtube Contest" Award Ceremony
- 16:50
- Workshops, Masterclasses and Panel Discussions, Job Fair, AR/VR, Startups(2)
- 17:30
- Second "Ad Masterpieces" Selection
- 18:30
- AdEaters Afternoon "MENA Success Stories" Closing Show
Night
- 19:30
- Gate opening
- 20:00
- Opening Ceremony & Show
- 20:10
- First "Ad Masterpieces" Selection
- 21:45
- "Cars in the Ads" Selection
- 22:10
- Live Concert
- 22:40
- Second "Ad Masterpieces" Selection
- 00:00
- "MENA Emotinal Awards" Ceremony
- 00:20
- "Luxury in the Ads" Selection
- 00:30
- Third "Ad Masterpieces" Selection
- 03:30
- Closing Show
And as love and humor should go hand in hand, this year yet again we guarantee you advertising pearls from about fifty countries.
These pearls are as funny as they are creative, as well as exotic and artistic; in short, as usual we’ve put together one really mind-bogglingly awesome show.
Choose your ticket!
We have a variety of options to suit your needs
Afternoon
"MENA Success stories"
22 March 2019
14:30 - 18:25
Bronze ticket
180 AED
Night of the AdEaters
22 March 2019
19:30 − 03:30
Silver ticket (Night standard)
250 AED
Gold ticket (Night & VIP)
300 AED
Afternoon & Night
22 March 2019
14:30 − 03:30
Platinum ticket
360 AED
Diamond ticket (VIP all access)
450 AED
Get up to 30% discount on your ticket!
You can sign up for an Early Bird Coupon and get up to 30% discount on your ticket!
Coming soon!
In the past 38 years the most important companies of 50 countries from 5 continents supported the event as sponsors and leading media companies offered ardent, generous media support.
Our partners in Dubai
